STATEMENT OF INTENT

Statement of intent

The concept for my video is to conduct a video that would be seen as a clear pop music video, this is where I intend to show clips of me singling as well as dancing. The genre I am trying to achieve would allow me to express age and gender, this would therefore attract a wider variety of people as it would show different people that they can relate to. The music video will fit into the genre of pop because of the use of conventions such as evidence of simultaneous events. For example, the type of shots and mise-en-scene would demonstrate the pop by the idea of editing, setting, costumes, lighting and make-up. Some of the similar videos that I aspire to be like is Zara Larsson “lush life” with the use of editing skills as well as Hailee Seinfeld with the use of the different types of shots. The use of editing skills in a plain room allows the audience’s attention to be drawn straight to the singer Zoe. The variety of different shots also would allow me to set the scene of the music video, this would allow me to have more freedom and use this to my advantage. The glamorous hair and make-up would represent Zoe as a vain character with the contrasting scenery of naturistic presence. This would show a direct comparison due to Zoe being materialistic and branded as girly but the scenery around her will be the opposite.

This representation will resonate with and attract the 16-25-year-old audience who would be on social media a lot who wouldn’t be new to the idea of a vain ‘celebrity’ who poses a lot such as Ariana Grande in her music videos.

Mise-en-scene would also be incorporated to emphasize intertextuality, this would be seen by a couple of shots I will be presenting is me singing to the camera and I will edit speech coming out. This would intrigue the audience as they would then see a link to the singer singing as the actual music video.

The narrative will show typical shots and acts of which you would normally see in a pop music video. To attract the type of audience I will show clips of a variety of different settings which would attract them as they would be able to relate to going to the same places. For an example I will be recording some clips of the singer dancing in a night club, this would attract the audience as they would be doing this in their spare time due to their age.

Product 2

I plan to make sure I follow the required scheme in order to create a successful magazine website; of this I will include the key elements such as a ‘house style’ of such would be able to express the artist through the logo and layout of the website. I will also include a menu bar of which would allow the audience to be easily guided as well as allow them to click on. For the menu bar I shall locate this at the top which will be eye-catching bright bold colour as this will be the first thing the audience looks at. The links that it consists of are ‘home’ ‘about me’ ‘tours’ ‘videos and photos’ and ‘merchandise’.

At the bottom of the website I will allow the audience to subscribe as this would then keep them updated on the singers new and upcoming tours as well as updates on the latest music. Next to this I plan to put link on my social media account on Instagram, this presence on social media would allow me to create more awareness for the singer as well as interactivity to the website.  The planned use of the tours and merchandise would help to generate income with the use of clothes and tickets from the tour being sold. It would also allow the audience of the website to look through and either plan to book a tour or potentially purchase a product.

Branding is one of the key elements of media industries as it creates profitable awareness of which would help to lead to success. It would allow the audience to generate acknowledgement of the artist within the competitive industry. Branding helps demonstrate and highlights the link od the website and the music video and the same audience.

The use of social media would allow links between the artist and the audience as it would also demonstrate my knowledge of digital convergence as this is what most 16-25-year olds do in their spare time. My targeted audience would the be able to interact with the artist through liking photos and videos as well as commenting on them. This is therefore an example of hoe digital technology has changed the relationship between the audience and producers of text.