Statement of intent
The concept
for my video is to conduct a video that would be seen as a clear pop music
video, this is where I intend to show clips of me singling as well as dancing.
The genre I am trying to achieve would allow me to express age and gender, this
would therefore attract a wider variety of people as it would show different
people that they can relate to. The music video will fit into the genre of pop
because of the use of conventions such as evidence of simultaneous events. For
example, the type of shots and mise-en-scene would demonstrate the pop by the
idea of editing, setting, costumes, lighting and make-up. Some of the similar
videos that I aspire to be like is Zara Larsson “lush life” with the use of
editing skills as well as Hailee Seinfeld with the use of the different types
of shots. The use of editing skills in a plain room allows the audience’s
attention to be drawn straight to the singer Zoe. The variety of different
shots also would allow me to set the scene of the music video, this would allow
me to have more freedom and use this to my advantage. The glamorous hair and
make-up would represent Zoe as a vain character with the contrasting scenery of
naturistic presence. This would show a direct comparison due to Zoe being
materialistic and branded as girly but the scenery around her will be the
opposite.
This representation will resonate with and attract the 16-25-year-old
audience who would be on social media a lot who wouldn’t be new to the idea of
a vain ‘celebrity’ who poses a lot such as Ariana Grande in her music videos.
Mise-en-scene would also be incorporated to emphasize
intertextuality, this would be seen by a couple of shots I will be presenting
is me singing to the camera and I will edit speech coming out. This would
intrigue the audience as they would then see a link to the singer singing as
the actual music video.
The
narrative will show typical shots and acts of which you would normally see in a
pop music video. To attract the type of audience I will show clips of a variety
of different settings which would attract them as they would be able to relate
to going to the same places. For an example I will be recording some clips of
the singer dancing in a night club, this would attract the audience as they
would be doing this in their spare time due to their age.
Product 2
I plan to
make sure I follow the required scheme in order to create a successful magazine
website; of this I will include the key elements such as a ‘house style’ of
such would be able to express the artist through the logo and layout of the
website. I will also include a menu bar of which would allow the audience to be
easily guided as well as allow them to click on. For the menu bar I shall
locate this at the top which will be eye-catching bright bold colour as this will
be the first thing the audience looks at. The links that it consists of are ‘home’
‘about me’ ‘tours’ ‘videos and photos’ and ‘merchandise’.
At the
bottom of the website I will allow the audience to subscribe as this would then
keep them updated on the singers new and upcoming tours as well as updates on
the latest music. Next to this I plan to put link on my social media account on
Instagram, this presence on social media would allow me to create more
awareness for the singer as well as interactivity to the website. The planned use of the tours and merchandise
would help to generate income with the use of clothes and tickets from the tour
being sold. It would also allow the audience of the website to look through and
either plan to book a tour or potentially purchase a product.
Branding is
one of the key elements of media industries as it creates profitable awareness
of which would help to lead to success. It would allow the audience to generate
acknowledgement of the artist within the competitive industry. Branding helps
demonstrate and highlights the link od the website and the music video and the
same audience.
The use of
social media would allow links between the artist and the audience as it would
also demonstrate my knowledge of digital convergence as this is what most 16-25-year
olds do in their spare time. My targeted audience would the be able to interact
with the artist through liking photos and videos as well as commenting on them.
This is therefore an example of hoe digital technology has changed the
relationship between the audience and producers of text.
